Pier Silvio Berlusconi - Variety500 - Top 500 Entertainment Business Leaders
Berlusconi, who once worked in marketing at Mediasets Publitalia advertising unit, moved to broadcasting to program its youth-oriented Italia 1 channel and steer programming for all three of its national channels starting in 1996. The result: Mediaset is now a multi-channel, multi-platform broadcaster with free-to-air, pay-TV operations and both linear and non-linear content, thanks largely